Managing change in orgainsations Essay Example | Topics and Well Written Essays - 4000 words

Managing change in orgainsations - Essay ExampleThe common definition of globalization suggests that globalisation is fuelled by the interrelationship between different central trigger factors including economic, technological, socio-cultural, political and biological factors, resulting in the interconnectivity of states. In turn, the proliferation of the globalisation phenomenon has offered novel wrinkle opportunities regarding expansion in international business strategy.The integration of the globalisation phenomenon into business with the increased movement of capital and commodities has had a significant impact on international business strategy (Tomlinson, 1999). Additionally, Held and McGrew argue that globalisation represents the interconnectedness of states, societies and culture, which has thereby propelled global trade, ideas and capital (Held & McGrew, 1999).Furthermore Brah et al, argue that globalisation as a novel cultural paradigm is exemplified by the internet revo lution, which has challenged methods of dissemination (Brah et al, 1999 3). Moreover, Tomlinson posits that globalisation has had a concomitant effect on traditional cultural models with the creation of new cultural models (Tomlinson et al, 1999).The digital era fuelled novel business opportunities and the continuous evolution of online business channels has made multi-channel retailing a reality, with the customer now placed at the forefront of business strategy. In turn this has reshaped business distribution and selling models in addition to competing in a product marketplace in certain industries the customer is the marketplace. Indeed, the e-commerce business model has challenged traditional adage that location, location, location is full of life to commercial success (Chaffey, D. 2006) which has threatened the traditional business model for travel agencies in the tourism industry compelling agencies to formulate novel strategic moves to plunk for continued growth (Zhou, Z. 2003).A prime